Practice makes perfect.

Yep. It’s no secret that Vortex has a warranty that is second to none. Nobody has a single bad thing to say about that part of their business model. We’ve all heard hundreds of stories about their phenomenal customer service and limitless warranty. But, does that say more about their warranty or more about their product quality?

When I’m in the field with thousands of dollars invested into a serious hunt that requires the utmost from my equipment, a warranty doesn’t do diddley squat. I need a robust product that will deliver in the most demanding conditions. Vortex does not make that product. So, if it makes you happy to buy their products and send them in to be fixed all the time, then knock yourself out. That’s just not my idea of a solid hunting investment.

I have owned for the past 7 years VORTEX products. 3 scopes, 3 pairs of binos and a range finder.. Recently to my surprise my 10x40 diamond backs showed a defect.
I'm at my cabin with no computer capability. I called customer service and was amazed with the support. Couldn't print a label so they sent one. They paid all freight and I had a new pair in less than a week.

Common sense tells you if you have a chronic quality problems with this amazing customer service you will not survive as a business very long

I switched all my optics to Vortex after routinely getting the run around and horrible customer service from Bushnell, Leupold and other products.

If your blessed with unlimited financial resources and can buy the ultimate best in all your toys. I can see not going to Vortex. However their product cost is reasonable and having their products for 7 years, being retired and hunting every day of the season, and only having one quality issue I'll stay with a manufacturer who stands by their products and keeps me in the field for maximum enjoyment,

I'm sure it's just engrained in me from my career, that any firearm or optic I own, I may have to trust my life to it. Because of this, I will not own anything made by Vortex. I will settle for a lot of things but not those items.

I’m thankful to have never made my equipment choices in the same manner that you have, but I also feel like when it really matters, reliable is the most important function. To me, at least, that’s number one. And I dare anyone to convince me that Vortex is reliable.

I’d like to hear the vortex customer service call of someone asking them to reimburse them for their bear license and hunt costs because their product failed in the middle of a hunt

Between myself and my buddy who guided hunts over 16 years, we've sent back several Swarovski scopes, Leica binos, a Zeiss spotter, a couple of Leupold scopes, and a Sig bino/rf. They all have customer service departments for a reason. What Vortex did for it's customers when they got screwed over by Liberty Optics is beyond what any one of them would have ever done. You Vortex hater's need to come to grips with that fact. Just spent 10 days whitetail hunting in the TX Panhandle. The Fury AB's are a superb piece of equipment.

I think this has been pointed out but if you get Vortex’s upper lineup of products they are of equal to or better than a most any Leupold/ Burris/ Bushnell/ Nightforce/ Sig Sauer

I have two of their Gen III scopes and I sold a Tangent Theta to buy one of them because the Vortex is so close there was just no way to justify the extra 2500.00 for a TT when the Vortex is just right there with it.
I recently saw a list of scopes used by shooters in the World 22 Rimfire PRS championships in Italy. Vortex was the most used by a long shot.
I shot a match today and I would guess half the shooters were using Vortex with all other brands filling in the rest.

Everyone has had a great customer experience with Vortex because everyone has had to contact them. My grandmother even loves their customer support, and she doesn’t even own an optic. That’s how awful their products are!

That's pretty freaking funny!