Are THEY really onto something here? Or just more $$$ camo to fool the consumer and not the prey? Anybody seen this stuff in the field first hand? Thoughts?

http://www.youtube.com/watch?v=wXD0Y6yWlQo&feature=youtube_gdata_player

This is going to get interesting....I just think there are way too many variables to say what kind of camo is the right one...Im have always felt like minimal movement is the key...I would rather hunt a blue bird day where there is glare on the water rather than a cloudy day where you can see silhouettes on the ground move...Who knows....I think its all theory what the ducks and geese see...

Not more camo

I like the general scientific idea of where they are going with it, but IMO it is a little unnecessary. Probably want way too much $ for it

I'm still a mossy oak break up fan, no matter what the terrain. I guess I just like the way it looks

I'm the last to say it's dumb, technology and change is good. If it weren't we'd still be freezing our butts off in wet cotton.

However, if that dude wanted to really convince me, he would have shown several shots of their camo versus other camo from a bird's eye view for comparison. Talk is cheap

I know one thing when I fly over to scout an area I can see every boat and person with the greatest of ease..The only ones that are hard to see are the people covered up with natural vegetation. Unless they look up and or move to see me then they hide well. Nothing I wear matches the bleached dead timber trees..If you look at the German camo (They were masters of it) it looks like nothing you are hiding in just natural and real nature shades of shadows..You can not mimic nature there are just too many variances of cattails, bark whatever you are trying to hide next to.Look at a gillie suit it looks like a mess until you lay down but looks like nothing..They never know where they will be hiding..You cannot look like everything under the sun
This is the best camo where I will hunt the most to match
http://www.asatcamo.com/