I am not directing at you my comment
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Fair enough and duly noted
however the headline was “substantially” when is no more than 7% msrp. That is not substantially…
Actually, what constitutes a "substantial" increase in product pricing depends on a number of factors, including things like the industry at issue, current level of inflation, etc... to be precise in terminology on this topic is a bit much of an expectation for general discussion. However, as a general rule that is applicable to most industries under normal circumstances: under 1.5% is considered low, 1.5% - 4.99% is considered average, 5% - 10% is considered substantial.... next comes "steep", and so on and so forth...so, yes, use of the term substantial was more than fair (2 of the 7 categories were set percentages of 5% and 10%, 3 could be as high as 7% and the remaining 2 could be as high as 5%).
Of course, if we are not talking about general business usage of terms - well that's something else entirely... personal definitions of terms like substantial will certainly vary greatly as such personal definitions tend to based on personal circumstances... in this case financial circumstances. Certainly, for me, the price increase is not "substantial" on a personal level... they could raise prices 500% and it wouldn't have a substantial impact on me or cause me to decrease shooting
As such, the only meaningful way to use such terminology in general public discussion is within the general business meaning - with some flexibility given.
But certainly I agree that there is a good possibility that some people who are actually fear mongering on this topic (not something occurring on this thread) do have some interest in doing so.